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This will be the 12th Annual World Conference of the Professional Speechwriters Association.

It might be the most important.

Between economic upset, political division, social confusion and technological disruptionโ€”every aspect of leadership communication is affected, if not afflicted.

But in such an unruly environment, the creative possibilities are everywhere and the need for new ideas is critical.

This is our chance to huddle with one anotherโ€”and with some of the leading thinkers in our businessโ€”for strategic workshopping, professional development, targeted networking and even emotional fellowship.

Of all years, donโ€™t miss this one.

Join us.

AGENDA

(All Times ET)

TUESDAY, OCTOBER 28

Preconference Workshops (Optional, But Included in All-Access Pass)

Workshop A (9:30 a.m.-12:00 p.m.)

The Communication Consigliere: Becoming the Trusted Strategic Advisor Your Leaders Need (Whether They Know It or Not)

Why are some speechwriters invited into the room when the challenge is bigger than a speech? And why are others not? 

Some exec comms pros help shape business strategy and decisions, not just oratory and leadersโ€™ LinkedIn posts. What does it take to earn the principalโ€™s trust? 

This workshop is designed to equip speechwriters to elevate their influence as communication counselorsโ€”and earn a seat at the table when decisions are being debated. Led by Katie Garcia, senior advisor at the legendary Logos Consulting Group, this hands-on workshop will show you:

  • How professional communicators unwittingly marginalize themselves with leadersโ€”and how to stop it.
  • How leaders marginalize communicatorsโ€”and how to overcome it.
  • How to effectively advise leadersโ€”and lawyers and engineers and numbers people and techiesโ€”who donโ€™t necessarily โ€œgetโ€ communication.
  • A practical tool you can use every single time to give advice quickly and effectively to the busy, impatient and even skeptical senior leaders.

This workshop is for those who seek to become the reliable, insightful, indispensable strategic advisors that senior leaders need you to be.

Workshop B: (1:30 p.m.-4:00 p.m.)

Thought Leadership, Deconstructed: How to Write Speeches that Build Trust and Drive Change

We all recognize a thought leader when we see one. But few principals have a strategy for becoming oneโ€”and fewer still have the time or clarity to compellingly articulate their big ideas to broad audiences. Thatโ€™s where you come in. Theoretically.

Sustainable thought leadership is really hard to pull off, and thought-leadership speeches are rarer than they ever were. How can you help your principal create speeches and other thought-leadership orations and writings that do more than generate more than applause or clicksโ€”that move audiences to repeated, consistent action over time?

Brian Miller is a former globetrotting professional magician turned top-rated international keynote speaker. Today, he leads a boutique message design firm that specializes in teaching experts in business, science, medicine, politics and education how to explain their Big Ideas to the rest of us.

In this workshop, Brian will:

  • Reframe thought leadership as something you do, not just something you areโ€”and offer a practical framework for doing it well.
  • Show you how to build belief through structure and narrativeโ€”and how to apply a magicianโ€™s lessons to persuasion in speechwriting.
  • Peel back the curtain on the making of viral TEDx talks (and other influential speeches), including How to Be an Activist Who Creates Real Change, the script that earned Miller the 2025 Cicero Speechwriting Award for Social Justice.

This immersive sessionโ€”full of inspiring stories of leadership communication, hands-on exercises, and yes, a bit of magicโ€”is about reclaiming the speech as a tool of strategy, and strategy in the service of constructive thought leadership. Because ideas donโ€™t speak for themselves. People do.

WEDNESDAY, OCTOBER 29

8:30 a.m.-9:00 a.m. โ€ข Gather for Breakfast with the Speechwriters of the World

9:00-9:15 โ€ข Opening remarks by PSA Executive Director David Murray

9:15-10:30 โ€ข The Speechwriters Strike Back (and Write Back): Insight and Inspiration from Colleagues Who Have Used Their Powers for Real Good, in Dark Times

โ€œThe pen is mightier than the sword,โ€ says the speechwriter. โ€œAre you sure?โ€ replies the swordsman. Itโ€™s not overstating it to say that our principals and the institutions they lead are all under pressure, under attack or under threatโ€”of defunding, of taxation, of disruption, of decapitation. How can their speechwriters help? This year, courageous and imaginative political, corporate, government and university leadership communicators are finding their footing, and theyโ€™re going to join us for a quiet, candid, all-conference conversation about how to be effective, now. PANELISTS: Anne Caprara, chief of staff and speechwriter to Illinois Governor J.B. Pritzker; Jim Reische, special advisor for executive communications at Williams College (and co-founder, Higher Education Leadership Communication Council); Jerry Wohletz, head of executive communications at Walmart; and Juliana Dahl, principal speechwriter and spokesperson, European Stability Mechanism.

10:30-11:00 โ€ข Roundtable Conversations With Colleagues: What have been your biggest challenges over the last tumultuous yearโ€”and your professional victories, whether large or small, splashy or subtle?

11:00-12:00 โ€ข Job Security for Speechwriters: How to Cultivate Longterm Clients Who Couldnโ€™t Do It Without You (or Wouldnโ€™t Want to Try)

Kathleen Hessert wrote the speech that football superstar Peyton Manning gave to announce his intention to stay for his senior year in college, in 1997. She also wrote his retirement speech from the NFL, almost two decades laterโ€”and his Hall of Fame induction speech, after that. With the help of some insights from Manning on the keys to their partnership, Hessert will share many lessons (some of them counterintuitive) about how speechwriter and client can grow and get better together over a long and happy haul.

12:00 p.m.-12:45 p.m. โ€ข Lunch with Your Truest Professional Peers

Scribe, find your tribeโ€”and break bread with your true peers at a labeled table of folks in your sector in corporate, government, university, nonprofit or independent speechwriting.

12:45-1:15 โ€ข Your Turn! A Crowdsourcing Idea Frenzy

In this perennially popular session, youโ€™ll swap one-minute work hacks with the only other people in the world who do what you do. Come ready to scribble down dozens of practical ideasโ€”and come prepared to share one of your own.

1:15-1:30 โ€ข Break

1:30-3:00 โ€ข Best Practices and Big Ideas: Six Sessions in Two Tracks

1:30-2:00

Track I โ€ข ChatGPT and Me: Speechwritersโ€™ Strategies for Using AI as a Powerful Writing Tool (Not a Crutch)

AI will transform most industries and speechwriting will be no exceptionโ€”speechwritersโ€™ skepticism notwithstanding. The key is learning to use AI as an assistant, with the speechwriter in the driverโ€™s seat. AI-savvy speechwriter Henrietta Williams, founder of Speakeasy Speechwriting, will show you how to leverage AI to support the speechwriting process with confidence. You’ll learn AI brainstorming and research techniques, outlining key points, and making structural edits. You’ll also discover AI resources for writers. And youโ€™ll learn how to use AI responsibly and ethically, as well as efficiently.

Track II โ€ข No One Else Will Tell Your Story: An Argument for โ€˜Go-Direct,โ€™ Social Media-First Executive Communication

We are in the midst of a profound change in the landscape for executive communications. The legacy media has shrunk and increasingly is behind a paywall; meanwhile, the number of people and organizations looking for coverage has increased. Thatโ€™s why more executives are seeking to โ€œgo directโ€ to their stakeholders with their messaging. They are leveraging social media platforms ranging from X to LinkedIn and in the process having to master a new communication style, to resonate in this new environment. Ted Merz, founder of Principals Media, a ghostwriting agency for CEOs, will share best practices for helping your principal navigate this new arena.

2:00-2:30

Track I โ€ข Writing for Keeps: How to Adopt a More Lawyerly Speechwriting Style, for a More Adversarial Rhetorical Moment

After 15 years in the legal profession, John Lillig returned to his previous career as an English teacher at suburban Chicagoโ€™s prestigious Jesuit prep school, Loyola Academyโ€”all the while, serving as a vital participant in and promoter of Chicagoโ€™s literary scene. During his legal career, he taught law students and fellow lawyers how to write more appealing, approachable prose. Now heโ€™s going to teach speechwriters how to employ some principles and habits of legal writing (some of them surprisingly close to theories of literature) to make their words rhetorically effective, to match the adversarial rhetorical environment.

Track II โ€ข Testing 1-2-3: Rock the Mic, to Take the Speech from Page to Stage

As speechwriters, our first order of business is finding the words that sing. However, a speakerโ€™s microphone and mic technique can either amplify or diminish a speech. Whether you know your way around public speaking, or are more comfortable behind the scenes, this hands-on/mics-on breakout session will provide valuable, instantly applicable info on various types of microphones, along with pro tips on mic technique, placement, and vocal projection. Nine years after her memorable first appearance at PSA when she literally showed how to make speeches sing, presenter Karen Gross draws on her experience as a speechwriter, speaking coach, keynote speaker and podcast host, and singer.

2:30-3:00

Track I โ€ข Secrets of Government Scribes: Navigating the Shifting Tides of Federal Bureaucracy

With an alarming 78 years of combined executive communications experience, most of it in the government sector, Randy Lee and Scott Michaud will discuss the challenges of helping federal government and military executives shape their messages and realize the full power of their respective bully pulpits. From the White House to the Chairman of the Joint Chiefs, Randy and Scott have delivered innovative, compelling and persuasive narratives for government leaders over four very challenging and remarkably different decades. Theyโ€™ll share their lessons learned, how to meet the unique challenges of writing for government and military executives and tips and tricks theyโ€™ve learned to navigate the ever-changing tides of government speechwriting.

Track II โ€ข Speechwriter Workaround! Delivering Visionary Language Without Frequent In-Person Access to the Boss

When your principal is literally helping solve the worldโ€™s toughest problems, securing in-person time for executive communications can feel impossible. But that shouldn’t limit the power of your writing. In this session, Northrop Grumman CEO comms manager Joni Nelson will share tools, best practices and novel strategies to optimize every interaction, even from a distance. Learn how to embrace iterative workflows, identify urgent approval mechanisms and nail down your leaderโ€™s narrativeโ€”and guarantee that, no matter your leaderโ€™s schedule, you can deliver compelling, visionary language that resonates.

3:00-3:30 โ€ข Break: Take a Walk to Clear Your Mind or Pair with a Colleague and Deepen a Connection

3:30-4:00 โ€ข Meet the winners of the 2025 Cicero Speechwriting Awards and hear an acceptance talk by the Grand Award Winner Claire Craanen, speechwriter to NATO Secretary General Mark Rutte.

4:00-5:00 โ€ข Day-Closing Keynote: AI for Authentic Leadership Communication: Keeping Humans in The Loop

Authenticity has never been more importantโ€”or more at risk. As AI reshapes how we communicate, senior leaders and communication professionals alike face the question from clients: Can’t ChatGPT do this for me? How do you integrate AI tools into your work while maintaining your expertise and the trust of your clients? How do you use it to amplify, not outsource, authenticity? In this provocative keynote, executive advisor and former speechwriter Allison Shapira explores how generative AI is changing the field of leadership communication. Drawing on her work with global leaders for over 20 years and her new book AI for the Authentic Leader, Allison offers a framework for how leaders and communications professionals can use AI tools to capture their values, stories, and motivation. Whether youโ€™re skeptical, curious, or enthusiastic about AI, this session will challenge you to consider new ways to support your leaders through this time of transformation in human communication.

5:00-6:30 โ€ข Drink Together, Think Together, Synch Together: Cocktails with Your Colleagues, sponsored by the Cicero Speechwriting Awards. 

Members of the Discretion Profession let their hair down to swap stories, share laughs, drown sorrows and celebrate success with the only other people in the world who understand.

THURSDAY, OCTOBER 30

8:30 a.m.-9:00 a.m. โ€ข Gather for Breakfast

9:00-10:30 โ€ข All-Conference Caucus: Resilience in Real Timeโ€”Stories of Strength, Setback, Showing Up and Carrying On

What keeps us going when the pressure’s on and the stakes are high? In this candid session, veteran speechwriters and executive communicators open up about the moments that tested themโ€”and the lessons they carry forward. Whether you’re facing burnout, balancing competing priorities, or simply trying to maintain your spirit and sanity during a very strange year, you’ll walk away with inspiration and hard-won wisdom from leaders who embody resilience. Bring your own stories to the circle in a conversation led by PSA Advisory Council member Justine Adelizzi. SPEAKERS: Terry Edmonds, chief speechwriter, Clinton White House; Kristina Drye, former speechwriter, USAID; Charles Rousseaux, director of executive communications, University of Michigan.

10:30-11:00 โ€ข Break

11:00-12:00 โ€ข A Life in Oral Communication: What Is the Meaning of This?

Speechwriters spend much of their workdays on rhetorical strategies and results, politics and palace intrigue. But in the final analysis, our most basic common link is work lives devoted to human communication, of the oldest kind. Phoebe Judge has given her life over to oral communication, too. Raised at the knee of American oral history pioneer Studs Terkel, a close family friend, Phoebe made a career in public radio before launching, with cofounder Lauren Spohrer, the podcast โ€œCriminal,” which has been on The New York Timesโ€™ and other lists of the worldโ€™s top podcasts for a decade; Judge has since launched a sister podcast, “This Is Love,โ€ through which she has told other stories, developing a deeply devoted following. In a locknote address and in conversation with PSA executive director David Murray, sheโ€™ll join us to share her meditations on the magic of the spoken word, and to demonstrate and celebrate our shared ultimate belief in the power of the human voice, to connect us.

12:00-12:15 โ€ข Closing Remarks. Adjourn.

SPEAKERS

Anne Caprara

Anne Caprara

Anne Caprara has managed and consulted with Democratic candidates and elected officials at every level of state and federal government. She currently serves as the Chief of Staff for Illinois Governor JB Pritzker. Before serving as Pritzkerโ€™s Chief of Staff, Anne was the campaign manager for his successful gubernatorial campaign. Before that, Anne served as the Executive Director for Priorities USA Action, the main SuperPAC supporting Hillary Clinton for President in 2016. She has been selected for several professional honors, including being named to Politico Playbookโ€™s Power List in 2019 and selected as one of the 50 most powerful women in Chicago by Chicago magazine in 2020. Anne was born and raised in the Philadelphia area and is an avid surfer and a tried and true Eagles fan.

Claire Craanen

Claire Craanen

Claire Craanen has served as speechwriter to the NATO Secretary General and NATO Deputy Secretary General since 2018, and writes speeches, press statements, op-eds and other written material in both English and French. Claire is a member of the non-profit organisation Women in International Security (WIIS) in Brussels. She co-founded WIIS-Brussels in 2015 and served as its first Secretary General from 2015 to 2022. She has a masterโ€™s degree in Political Science and International Relations from the University of Leiden, the Netherlands, and a certificate in Peace and Conflict Studies from the University of California, Berkeley. Claire is Dutch and French. She is married and has two children.

Juliana Dahl

Juliana Dahl

Juliana Dahl is Principal Speechwriter and Spokesperson in the Communication division within the Secretary General Department of the European Stability Mechanism. She joined the ESM in May 2018. On leave from the ESM, she worked as Speechwriter at the Office of the Federal President of Germany in 2021. Previously, Mrs. Dahl worked in the European institutions department at the European Central Bank as well as in the Directorate-General for Economic and Financial Affairs and in the Spokesperson Service of the European Commission. She also worked as Public Relations Manager at CHANEL. Mrs Dahl graduated with a B.A. in Management and International Economics from the Bocconi University and the Central European University in Budapest. She obtained a M.Sc. in European Economics from the Maastricht University and the Catholic University Louvain-La-Neuve. She also holds a B.A. in Marketing and Communication.

Kristina Drye

Kristina Drye

Kristina Drye is a speechwriter, communications professional, and national security expert. Currently speechwriter to U.S. Senator Martin Heinrich (D-NM), she previously served as speechwriter and communications analyst at USAID, writing for Administrator Samantha Power. She holds a Master of Arts in Security Studies from Georgetown University. Her writing has appeared in publications like The Bitter Southerner, USA Today, the Albuquerque Journal, and the Georgetown Security Studies Review.

Terry Edmonds

Terry Edmonds

Terry Edmonds was chief speechwriter for President Bill Clinton during the Presidentโ€™s second term. He was the first African American to serve as chief speechwriter for the President of the United States. Terry also spent four years as a chief speechwriter in the Obama Administrationโ€”first as speechwriter for the CEO of the Corporation for National and Community Service (CNCS), which directs the Federal governmentโ€™s national service programs, including AmeriCorps, and later as senior advisor and speechwriter for NASA Administrator, Charles Bolden. He has also written for top executives at IBM, Columbia University, Time Warner Inc, AARP, NAACP and the National Urban League. He is a 2021 Fellow in Harvardโ€™s Advanced Leadership Initiative and is currently a Senior Editor with the ALI Social Impact Review. His Harvard and volunteer efforts are focused on social justice and uplifting the lives of minority and underserved youth. He is also a published poet.

Katie Garcia

Katie Garcia

For more than 18 years, Katie Garcia has helped leaders and emerging leaders across industries to improve their ability to lead and to communicate effectively. She is a Senior Advisor at Logos Consulting Group and a Senior Fellow at the Logos Institute for Crisis Management and Executive Leadership. Katie is a contract lecturer at the Fu Foundation School of Engineering and Applied Sciences at Columbia University and Mount Sinaiโ€™s Icahn School of Medicine, where she teaches classes on communication and navigating difficult conversations.

Karen Gross

Karen Gross

Whether raising her own voice, or helping leaders and executives raise theirs, Karen Gross is passionate about communication that makes an unforgettable impactโ€”or as she calls it, Communication That Singsโ„ข. Since 2013, Karen has run a boutique communications consultancy drawing on her experience as a journalist, speechwriter and singer. Karenโ€™s clients have included the University of Pennsylvania, the Robert Wood Johnson Foundation, the Philadelphia Orchestra, and Core States Group. Karen has presented on Communication That Singsโ„ข at global conferences.

Kathleen Hessert

Kathleen Hessert

Kathleen Hessert is founder of Communication Concepts and Sports Media Challenge, which have provided strategic communications, brand-building and reputation management for the past four decades. Her clients have included C-level executives of major corporations, government, and entertainment and some of the worldโ€™s most renowned celebrity brands in sports. Kathleeen famously launched NBA super star Shaquille Oโ€™Neal on Twitter in 2008. She was the social media mastermind behind Pope Francisโ€™ historic 2015 visit to the United States. And for 30 years, she has been chief confidant and speechwriter for NFL and media sensation Peyton Manning. She is also a past winner of the Cicero Speechwriting Award.

Phoebe Judge

Phoebe Judge

Phoebe Judge is the host and co-creator of Criminal, This Is Love, and Phoebe Reads a Mystery. Criminal was named the “best true crime podcast of all time” by Entertainment Weekly, and one of the Best Podcasts of 2023 by The New York Times, which described it as a โ€œvenerated seriesโ€ that has โ€œgrown only more impressive with time.โ€ The ACLU has praised Criminal for creating โ€œan unexpected and critical look at true crime that often leaves you questioning the criminal legal system and always shows there is more to the story.โ€ Previously, Judge was a host at WUNC North Carolina Public Radio, a producer for The Story with Dick Gordon and a reporter based on the Gulf Coast of Mississippi. She covered the BP oil spill and the aftermath of Hurricane Katrina for Mississippi Public Broadcasting and National Public Radio. Judgeโ€™s work has won multiple Edward R. Murrow and Associated Press awards.

Randy Lee

Randy Lee

Randy Lee grew up a foreign service brat in Latin America, Asia and Africa, then attended West Point, serving in military assignments around the world. He has been speechwriter to a Navy admiral in charge of all U.S. military operations in the Asia-Pacific region, a Chairman of the Joint Chiefs of Staff, a Secretary of Defense, the president of a major university, two presidents of a top trade association, two Directors of National Intelligence, and three directors of the National-Geospatial Intelligence Agency. He recently founded Standing O Speeches.

John Lillig

John Lillig

John Lillig is an English teacher at Loyola Academy in Wilmette, Illinois and serves on the Advisory Board of the Chicago Literary Hall of Fame. Before returning to high school teaching and sports coaching, he worked as a lawyer in private practice whose clients included writers, artists, and nonprofit organizations. He was also an adjunct professor of legal writing at DePaul University College of Law. He is a graduate of Georgetown University, where he majored in English, and has an M.A. in English Literature from DePaul University and a J.D. from DePaul University College of Law.

Ted Merz

Ted Merz

Ted Merz is founder of Principals Media, a ghostwriting agency serving business executives. He was one of the pioneers at Bloomberg, the financial media company founded by Michael Bloomberg. He was the 15th person hired in the News Department and built operations in Latin America. He ran, different points, operations in Europe, Asia and the Americas. He served as New York Bureau chief during the 9/11 attacks. In 2006, he moved to the Product division and served as Global Head of News Product at Bloomberg for eight years.

Scott Michaud

Scott Michaud

R. Scott Michaud has some 38 years of executive and strategic communications experience with both government agencies and private sector companies. He has worked with senior leaders from some of the largest Fortune 100 companies and major Federal organizations to shape their messaging and communications strategies in good times and in bad. His clients include the President of the United States, the Directors of seven Federal agencies, and the CEOs of Walmart and Lockheed Martin. From scripting multi-day conferences to social media campaigns and annual reports, heโ€™s been relied upon for his sound judgement, command of the language, and strategic messaging expertise. Heโ€™s written in-depth articles, op-eds, and testimony on the regulatory issues facing retail, the U.S. mailing industry, U.S. contracting and reconstruction industries, and the U.S. Department of Defense and the /Intelligence Community. And he has the scars to prove it.

Brian Miller

Brian Miller

Brian Miller is a former magician turned international keynote speaker on human connection, whose TEDx talk has been viewed 3.6 million times. Today, heโ€™s the founder of Clarity Up, a boutique messaging firm that teaches experts how to explain their big ideas to the rest of us. His team has served hundreds of clients across five continents and 20+ industries, with 34 TEDx talks earning a combined 13 million views and 4 Editorโ€™s Picks. Brian is the 2025 Cicero Award recipient for Social Justice. He believes everything can be said clearlyโ€”and heโ€™s on a mission to restore humanityโ€™s faith in experts.

David Murray

David Murray

David Murrayย is founder and executive director of the Professional Speechwriters Association and the Executive Communication Council. He is an award-winning journalist and is editor and publisher ofย Vital Speeches of the Day, one of the worldโ€™s longest continuously published magazines. Murray is author of several books, including this yearโ€™s communication blockbuster,ย An Effort to Understand: Hearing One Another (and Ourselves) in a Nation Cracked in Halfย (Disruption Books, 2021). He lives with his wife Cristie Bosch and daughter Scout Murray, in Chicago.

Joni Nelson

Joni Nelson

Joni Nelson is Sr. Manager of CEO Communications at Northrop Grumman, leading strategic CEO communications for one of the worldโ€™s leading aerospace and defense companies. Nelsonโ€™s career in corporate communications has included roles across executive and employee communications, social media, media strategy and change and crisis communications. Previously, she worked at Frito-Lay, a subsidiary of PepsiCo, and the Susan G. Komen breast cancer organization. Nelson resides in the Dallas, TX, area.

Jim Reische

Jim Reische

Jim Reische is special advisor for executive communications to Williams College President Maud S. Mandel, a position he has held since the role was created in June 2024. He serves as President Mandel’s chief speechwriter, leadership communications counsel and writing partner, as well as a key advisor on internal campus communications. He worked closely with Mandel on her influential statement on institutional statements (aka, “the unstatement”) in 2023 and developed Williams’ distinctive and surprisingly popular communications strategy during the pandemic. He was co-founder of the Higher Education Leadership Communications Council and facilitates a nationwide networking group for university and college speechwriters and exec comms professionals. Before becoming special advisor, Jim was previously Williams’ chief communications officer and held comparable positions at both St. Johnโ€™s College and Grinnell College.

Charles Rousseaux

Charles Rousseaux

Charles Rousseaux has served as a speechwriter for a spectrum of government and university leaders, including Interior, Health and Human Services, NASA, and the Department of Energy, as well as the presidents of Georgetown and the University of Michigan. He has also led emergency response communications at DOE and served as deputy director of public affairs at NNSA. Charles has run about a thousand marathons for “fun” and gone on numerous adventures in Awesome Alaska. An unexpected adventure this past spring was persevering through the sudden departure of his principal after a remarkably short tenure and the shattering experience of learning how to be a one-handed speechwriter.

Allison Shapira

Allison Shapira

Allison Shapira is a former opera singer who went from STAGE presence to EXECUTIVE presence. For over 20 years, she has worked with some of the largest and most in๏ฌ‚uential organizations in the worldโ€”advising leaders from prime ministers to CEOs. Today, she teaches leaders how to speak with confidence and authenticity, enhancing human connection in an age of arti๏ฌcial intelligence. Allison teaches at the Harvard Kennedy School and has been featured in The Wall Street Journal, Bloomberg, and Harvard Business Review. Her book Speak with Impact: How to Command the Room and In๏ฌ‚uence Others was a Washington Post best-seller. And her next book, AI for the Authentic Leader, comes out this fall.

Henrietta Williams

Henrietta Williams

Henrietta Williamsโ€™ deep-rooted fascination with people and their narratives led her to a career in Media and Public Affairs with the Los Angeles City Human Relations Commission. Throughout her tenure in the public sector, Henrietta has written speeches delivered to esteemed national and international organizations, including the U.S. Chamber of Commerce, the Pew Charitable Trust Foundation, and the World Bank. Now residing in Woodstock, Georgia, has channeled her passion for storytelling into founding Speakeasy Speechwritingโ€”an agency committed to transforming lives through the power of words. Sheโ€™s currently writing her debut book, The Speakerโ€™s Playbook.

Jerry Wohletz

Jerry Wohletz

Jerry Wohletz is head of executive communications at Walmart, where he supports its president and CEO, Doug McMillon. Additionally, he leads a team of expert communicators who support additional C-Suite executives, and has grown an internal practice coaching and supporting highly visible executives with their communications. Previously, he was speechwriter to the CEO of Walmart International. Before joining Walmart in 2019, Jerry held speechwriting and executive communications roles in the healthcare and education industries in Chicago, D.C. and Rochester, New York, where he also taught public speaking. He got started in communications while working on his familyโ€™s Kansas farm, where his strategic approach helped grow 6 tomato plants into a thriving local agritourism business.

SPONSORS

Gotham stands alone as the first and last word in ghostwritingโ€”a one-stop solution for any author or speaker looking for help telling and selling a story. Whether theyโ€™re working on a big-think book, speech, article, memoir, corporate or family history, cookbook, or screenplay, our clients all have one thing in commonโ€”theyโ€™ve found the right partner for their project.

Speechwriters of Color is a community of expert and aspiring communicators across the world founded in 2020 to change the face of professional speechwriting by supporting, empowering, and building community among communicators of color. We write for leaders at every level of the public, private, and nonprofit sectors, from local organizers to heads of state. Not all of us have the word speechwriter in our job title, but we all utilize the power of writing to make a difference. You might never have heard our namesโ€”but youโ€™ve certainly heard our words.

LOCATION

Planet Word
925 13th Street NW
Washington, D.C. 20005
(202) 931-3139

Museum entrance is on K Street. Street parking is limited in this area, but several parking garages are available nearby. Here is a link to more detailed information, including driving directions, parking and public transit.

CONFERENCE ACCOMMODATIONS

The PSA has secured a limited room block at the nearby Hilton Garden Inn, Washington DC/Downtown. The rate is $279 USD per night. We cannot guarantee room availability after the cut-off date of September 26, 2025, or once this discounted room block is sold out.

To register under the room block, please click here or call (202) 783-7800 and reference the Professional Speechwriters Association.

FAQ

I can’t make it to the World Conference in person this year. Is there a virtual version?

Yes, you may register for a virtual version of the conference, and access all conference sessions live online. Youโ€™ll be able to participate in Q&A sessions with speakers.

Can several people from my company log in to the virtual conference at the same time?

No. This event is restricted to only one login, so only one computer can be connected to the webcast at any time. You can have multiple people in a room viewing the virtual conference, but not multiple people watching from their individual computers.

Will the virtual sessions be recorded, so that I can view them later?

Yes indeed. Links to all session recordings are available the week after the conference, and viewable anytime until the end of the calendar year, 2025.

REGISTER

Cancellations Policy
No refunds on cancellations less than 30 days before the event. Within 30 days, your payment will be credited toward a future Professional Speechwriters Association event.

IN-PERSON and VIRTUAL PARTICIPATION rates are shown below.

Members of the Professional Speechwriters Association receive a 25% discount on all registration products (discount is automatically applied to the cart when current members are logged in.)

Phone registrations please call 312-585-6383.

 

Price range: $375.00 through $2,595.00

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