Strategic Speechwriting: The Method and the Art
Learn how to write speeches that get things done and video speeches that connectโa virtual seminar in four sessions.
PRESENTER
Mike Long
Oral communication consumes the precious bandwidth of the communicator who writes it and the pricey time of the leader who delivers it (not to mention the audience who hears it).
Professional Speechwriters Association resident writing coach Mike Long believes speeches donโt have to be this hard to write, and they ought to be more fun to deliverโand more effective, in the end.
In four intensive and vastly entertaining sessions, you will learn:
- How to Think Before You Write: A Speechwriterโs Guide to Planning and Prep.ย Out of Disorder, Order: Clarify the reason for the speech by figuring out the โbig takeawayโโand getting your speaker and all the decision-makers on board.
- Essential Elements of a Vital Speech: Openings That Demand Attention and Closes That Call for Action.ย For a speech to connect with an audience and keep them engaged, the opening must make them want to hear more, and the closing must send them away inspired to take action. Professional speechwriters donโt guess at how to do that, and after this session, you wonโt either.
- Persuasion: Proven Techniques to Open Minds and Change Them.ย Every speech is a persuasive speech.ย Hereโs how to use psychology, classical rhetoric, and the best ideas from marketing to get people to open their minds to your ideas.
- The Art of Speechwriting: How to Use Storytelling, Literary Devices, and Beautiful Language to Make Your Speeches and Scripts Sing.ย Listening is hard, and itโs the speakerโs job, not the listenerโs, to maintain interest. How to do it? Asked and answered in this session.
INSTRUCTOR: Mike Longย is a speechwriter and award-winning playwright and screenwriter based in Washington, D.C. He is a former director of the White House Writers Group and a lecturer at Georgetown University, where he served most recently as the director of writing for the graduate program in PR. Mike is also the co-author of the new book,ย The Molecule of More.
Format: This in-depth seminar includes seven videos with more than 11 hours of content.
Day 1 | Length |
01 First Session | 1:57 |
02 Second Session | 2:00 |
Day 2 | |
03 First Session | 1:58 |
04 Second Session | 1:57 |
Day 3 | |
05 First Session | 0:48 |
0 Second Session | 1:01 |
Day 4 | |
07 Full Session | 1:57 |