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How to Write Op-Eds that Get Published, Get Read, and Get Results

PRESENTER

Robert Lehrman

LENGTH

1:26:49 minutes

Getting an op-ed published: It’s harder than your leaders think—but it’s easier than you think. And it’s easier than it used to be if you know how to write them effectively.

Under others’ bylines or under his own, Bob Lehrman written more than 100 published op-eds during his career in corporate, nonprofit, and political public relations. His pieces have appeared in The New York Times, The Washington Post, The Wall Street Journal, and many other major publications.

A master teacher as well as a master writer, Lehrman knows—and through real examples of op-eds that work, he shows:

  • How to evaluate your op-ed idea before you begin: Do you have a sufficient news peg, a writer with the right kind of credibility, and a fresh view on a subject that would interest readers?
  • Secrets to the op-ed lead and the op-ed language. (And how to edit a speech into an op-ed.)
  • How to research an op-ed—quickly, and carefully.
  • How to use concrete detail to add coherence to your concept.
  • How to grease the approval process so the op-ed gets submitted while the issue’s still hot.
  • The difference between a serviceable op-ed that gets published, and a great one that gets shared.

In this course, Bob will walk you through the process of transforming a mediocre op-ed into a fine one. And answer every question you have about how to write your own op-eds that get published, get read—and get results.

INSTRUCTOR: Robert A. Lehrman served as Chief White House speechwriter for Vice President Al Gore. In addition to writing speeches and op-ed for major political and corporate figures, he has written five books, including the popular Political Speechwriter’s Companion: A Guide for Writers and Speakers. He teaches public communication at American University.

 

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