For leaders, crisis communications used to mean oil spills, plane crashes, Tylenol poisonings and 60 Minutes reporters. Now it means, Wednesday.

Beyond being more frequent, crises are now harder to resolve, in a madly polarized and politicized cultural climate.

Harder, but not impossible.

From Katie Garcia, senior advisor to the legendary crisis leadership comms consultancy Logos Consulting Group, you will learn how to help your leaders make smart choices and say and do the right things to preserve or restore trust in a crisis.

You’ll learn:

• The drivers of trust and how communicators can harness those drivers to maintain trust early in a crisis or, if needed, to restore trust that has been lost.
• The decision criteria to determine what leaders must do and say early in a crisis, and the further criteria to determine when to communicate.
• How to identify and address communications to reasonable people with appropriate expectations, rather than cater to the trolls, gadflies and incorrigible adversaries.
• How to work with the lawyers to get a win/win: maintaining trust early while not increasing the risk of legal liability later.
• Proven elements of statements (and lawyer-proof public apologies) that can be drafted quickly and delivered early in a crisis to lock in trust.

As Katie Garcia and her Logos colleagues like to say: Between self-destructive blabbering and self-defeating silence there’s (still) lots of room to maneuver.

This workshop will help you find that sweet spot.