Advanced Writing and Editing for Executive Communicators
How to write strategically and compellingly to create leadership communication that gets results.
PRESENTER
Jerry Wohletz
This course will equip you with the frameworks, structures and rhetorical tools to transform your writing and editing into leadership assets. Youโll learn to write with more authority and edit in ways that serve todayโs strategic needs.
Among the many things youโll learn:
- A three-question executive litmus test to decide if a message truly requires the leaderโs voice.
- A five-part introduction framework that establishes a leaderโs authority and credibility in under 60 seconds.
- A clear-eyed view of where AI can help, and where it can hurt, badly.
- A five-lens strategic editing framework to pressure-test any communication.
- Strategies for writing in polarized environments without compromising credibility.
- A customizable executive briefing template used by top CEOs.
Youโll return to your work with new mastery over the craft of executive communication, practical writing techniques you can use and the confidence to operate as both a trusted strategic thinker and master craftsperson.
Format: This in-depth seminar includes three videos withapproximately 5.5 hours of content.
