Whether you write speeches or social media posts, news releases or intranet articles, you have a stubborn problem:

The routine—which is getting … routine.

In a webinar full of practical techniques and tips you can start using right now, PSA Resident Writing Coach Michael Long shows you how to find new angles on familiar ideas, fresh ways to build audience enthusiasm, and approaches to make the “same old thing” exciting all over again—for your boss, your audience, and yourself.

You will learn:

• The neurochemical reason even the most interesting ideas get boring—and how to re-discover the excitement on a daily basis.
• The practical definition of a writer’s creativity, and a simple way to cultivate it every day.
• Step-by-step methods for finding new ways to present familiar ideas.
• A new approach to persuasion: a breakthrough concept in neuroscience that helps you understand your audience’s motivation in a totally different way.

Surprise your boss with compelling new communications ideas.

Surprise your audiences with fresh ways to make them want to hear more.

And surprise yourself with renewed enthusiasm for your own talent—and a revitalized appetite for the challenges of professional writing.

INSTRUCTOR: Mike Long is a speechwriter and award-winning playwright and screenwriter based in Washington, D.C. He is a former director of the White House Writers Group and a lecturer at Georgetown University, where he served most recently as the director of writing for the graduate program in PR. Mike is also the co-author of the new book, The Molecule of More.