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Maybe you’ve attended the virtual Executive Communication Summit. Maybe you’ve even participated in the World Conference of the Professional Speechwriters Association.  

But there’s absolutely nothing like hunkering down with a small group of your fellow executive communication pros for a candid, confidential conversation about real life in the difficult and dangerous work you do.

Inside the headquarters of a company that has seen many of the highest highs in leadership communication—and faced a few lows, too—you’ll share your best ideas, your biggest plans and your toughest problems, with the only other people in the world who can help you get better: your fellow exec comms pros. 

Beginning with a deep dive into the evolution of Southwest’s exec comms strategy from its rich origins with the iconic Herb Kelleher and continuing throughout its 52-year history, we’ll discuss the most vital issues in exec comms in a tightly facilitated group discussion: 

  • How does exec comms fit into the modern corporate communication strategy? Southwest’s legendary Chief Administration & Communications Officer Linda Rutherford will share her long view, and we’ll discuss. 
  • The leadership statement: When it’s time to make one, when you ought to refrain—and how to develop a thoughtful set of criteria to make such calls quickly and decisively in the future. 
  • Post-perma-crisis exec comms. How to get off your back foot, and make rigorous, strategic thought leadership plans for every leader you serve. 

Mostly, we’ll talk about what you want to talk about, in a jam-packed agenda built almost exclusively on your most pressing problems and your hard-earned best practices. 

And in this intimate setting among friends—over two days of intensive meetings, meals and drinks—you’ll have a chance to talk more candidly—and productively—about our professional joys and agonies and hopes and dreams than you ever have before. 

What you can expect at Leadership Communication Days—and afterward

You’ll gain more than ideas out of these two days. You’ll gain permanent friends, helpful colleagues and a professional safety net—making a sometimes lonely and difficult business more meaningful and rewarding, both.

Exclusive and Intimate

To make sure everyone has a chance to participate fully, we’re capping attendance at 20.


The cost for Leadership Communication Days is $2,495. (Members of the Professional Speechwriters Association and the Executive Communication Council receive 25% off). Register now to reserve your seat. (No refunds on cancellations less than 30 days before the event.)

Hotel Suggestion

We recommend the DoubleTree by Hilton Hotel Dallas – Love Field, conveniently located approximately 10 minutes from our meeting place. To reserve your hotel room under the courtesy block, click here before the discounted rate expires on March 14.

Daily Schedule

Each day of Leadership Communication Days runs from 9 am-5pm at Southwest’s Training and Operational Support (TOPS) Building, located at 2170 Research Row. Drinks and dinner, on Southwest Airlines and the Professional Speechwriters Association, will take place Thursday evening at approximately 6:30 p.m. Dress code is business casual, and conversation code is candid. 

What Past Participants Say About Leadership Communication Days 

Participants leave Leadership Communication Days refreshed, determined and relieved to know they are not alone—and with trusted new colleagues they will turn to again. After each meeting, we’re showered with comments like these: 

“My poor boss is about to discover that the only thing worse than when I’m overworked,” said Airbus exec comms pro Jacqueline Martinez-De Rosso, “is when I’m over-enthusiastic!” 

“That much fun at a conference really shouldn’t be legal.” —Josh Piven, Senior Writer to the Provost, University of Pennsylvania 

“Leadership Communication Days continues to be my favorite—and the most valuable—conference I attend. … After eight of these conferences, I’m already looking forward to next year with great anticipation to see what it will bring.” —Boe Workman, Director, CEO Communications, AARP 


$2495 to attend Leadership Communication Days hosted by Southwest Airlines, April 4-5 2024, in Dallas TX.

$1871.25 for members of the Professional Speechwriters Association (discount will show in checkout when logged in).

Phone registrations please call 312-585-6383

Cancellations Policy 

No refunds on cancellations less than 30 days before the event. Within 30 days, your payment will be credited toward a future Professional Speechwriters Association or Executive Communication Council event.