Yes, leaders need their exec comms folks more than ever. But they need them to be more than ever, too.
And like leaders who are unable to adapt to a pandemic-stricken, social-justice driven, division-riven America, communicators who don’t get up to speed will soon find themselves out in the cold.
As research exclusively available to conference participants will quantify, executive communication is a dramatically reinvented role requiring a new mindset, new means of communication, skills in new media—and new mentors, even for experienced exec comms pros.
This week is for speechwriters to become strategic executive communicators—and for executive communicators to become invaluable to their organizations at the most crucial moment in their careers.
(all times are Eastern Standard Time)
A New Mindset (Tuesday, 12:00-2:00 ET)
- ExecCommsNOW—Snapshot, 2021 . With Executive Communication Council executive director David Murray you’ll discuss the results of original ECC research available exclusively to participants in this conference. You’ll know what your peers are saying about the state and future of their exec comms, and where you stand in comparison.
- Our Stakeholders, Our Society: The Highest Purpose of Leadership Communication Now. A keynote conversation with Bob Feldman, founder of The Dialogue Project, a high-profile, CEO-supported global study of how business can “improve civil discourse and reduce polarization in our society”—and how exec comms folks can and must lead this charge.
- Internal Communication—From the Bane of Our Existence to Our Raison D’Etre. Exec comms folks have traditionally eschewed internal comms projects in favor of more impactful public facing communications. Then came 2020, and a forced internal focus. Executive Communication Council Member Advisor Sharon McIntosh will teach you how to use internal exec comms to begin to turn all eyes outward, again.
New Means (Wednesday, 12:00-2:00 ET)
- The Gnarliest Problem: How Should You Structure Your Exec Comms Function Now? As exec comms changes to meet urgent new leadership mandates, almost every exec comms director is either restructuring the function, or thinking about it. In her 30-year executive communication career, former Cisco exec comms chief and deeply trusted exec comms consultant Maureen Kasper has overseen every conceivable structure—and restructuring—and she’s here to help you sort through the possibilities and find the right answer for your organization, for your leaders, for right now.
- The Social Executive Communicator. New Zealand Prime Minister Jacinda Ardern is one of the very few widely beloved and respected and effective national leaders in the world today. How does she do it? Not, primarily, through statements and speeches, but by bringing the public along on her leadership journey, every intimate step of the way! Executive Communication Council executive director David Murray shows how Ardern does it—and how you can help your leader use the very same techniques.
- StorytellingNEXT. Story is still the most powerful leadership communication tool we have. But is there still space for stories, in a world in of seeming constant crisis, Zoom weariness and leadership impatience? More space than ever—but stories must be told in a different, even more deliberate way, says Eric Schnure, storytelling advisor to some of the leading CEOs and political leaders of our time. He’ll explain, and give you the new tools you need.
New Media, New Messaging (Thursday, 12:00-2:00 ET)
- How to Beat Zoom Fatigue and Make Virtual Presentations Valuable. When workplace communications shifted from real to virtual platforms, many leaders didn’t adapt their approaches effectively. Because a room is not a Zoom, communicators need to adopt new mindsets and tactics to maximize the new medium. Master communicator Joel Schwartzberg will show you how to help your leaders sharpen their points, enhance their presence and increase their impact from the other side of the screen.
- Vital Writing for Virtual Leadership Communication. Mastering the onscreen medium is important, but it’s table stakes. Messaging for the new medium is what you’re paid to do. In one of the most popular presentations the PSA has ever staged, presentation guru Tim Pollard will teach you a new structure, style and vocabulary that will glue your speaker’s listeners to their screens, and inspire them to take action.
New Mentors (Thursday, 2:15-3:30 ET)
- Stop Settling—and Start Owning Your Own Career Story. “I just sort of… fell into it.” It’s the answer just about every speechwriter gives when asked how they got into the business. But is that mentality holding you back from making big moves? In this session, soaring Federal Reserve Bank of San Francisco speechwriter Justine Adelizzi talks about why she decided to walk away from her first real gig, what she learned from a year-long, nationwide job search, and how you too can start owning your story and do the best work of your career.
- Office Hours with the Executive Communication Council. Legendary former UPS exec comms chief and Executive Communication Council Member Coach Dean Foust will lead a freewheeling session where several founding members of the ECC offer their best professional advice and answer your most pressing questions.
$995 to register for ExecCommsNEXT, January 26-28, 2021.
$746 for members of the Professional Speechwriters Association. (Discount is automatically applied to cart when current members are logged in.)
$1995 team rate (you and up to four team members - please enter team member emails in the Order Notes so that they also receive credentials)
Credentials to access the event will be sent the week of January 18.
Phone registrations please call 312-585-6383
No refunds on cancellations will be issued once the event credentials have been provided.
$995.00 – $1,995.00