At what Winston Churchill called “the end of the beginning” of coronavirus—and the beginning of another major cultural moment in the United States—executive communication professionals prepare ourselves and our leaders for a long and high-stakes struggle of our own.
What do we most need to know, what should we be thinking about and what must we do—today, next week, next season and next year?
At Executive Communication: Coronavirus Recovery Summit, a remarkable collection of experts and elite executive communication professionals answer those questions—and your questions—in one brisk afternoon, moderated by David Murray, executive director of the Professional Speechwriters Association and the Executive Communication Council.
Find your way forward, starting here.
1:00-1:15 • “Where do we stand?”
A brief keynote introduction by David Murray, executive director of the Professional Speechwriters Association and the Executive Communication Council.
1:15-2:00 • The Virtual CEO: How to Make Your Leader as Compelling Onscreen as in Person
Is it the lighting? Is it the sound? Is it the camera angle? Is it the leader’s preparation? Is it their voice? Their body movement? Their audience connection? Yes! says Nicole Lowenbraun, executive speaker coach at the presentation firm Duarte. She will teach you many practical adjustments you can make and super-specific coaching advice you can offer that will make your leader profoundly better on the only leadership medium available to us for the foreseeable future.
2:00-2:45 • Exec Comms During Coronavirus: The Current Gold Standard, and How to Get There
Every single weekday, Verizon’s leadership team conducts a virtual town hall with all 135,000 employees—and also addresses the interests and needs of customers, shareholders and society. In conversation with David Murray—and with you—Verizon’s exec comms chief Lauren Tilstra details Verizon’s leadership philosophy—and how she and her team make it possible to communicate so frequently, so candidly, so strategically and so sustainably throughout this crisis.
2:45-3:30 • The Leadership Forum Landscape: What Does It Look Like Now, and How Should You Proceed?
Conferences that haven’t been canceled have been transformed into virtual affairs. Which kinds of conferences are still worth doing, and which aren’t? What’s the new value proposition when it comes to considering a conference invitation? How can you make your leader attractive to organizers of the top virtual conferences? Here to help you rethink your speaker strategies are three of the leading professionals in this business: Eric Zetlin and Lori Zetlin of S3 Strategic Speaker Strategies and Amy Scarlino of Scarlino Speaker Strategies.
3:30-3:45 • Break
3:45-5:00 • Closing Keynote Panel: Leadership Communication for the Duration—Sustainable Communication for an Indefinite Crisis.
How can you manage a crisis that never ends? After months of working in a hazy blur, let crisis communication guru H. Fred Garcia teach you how to take stock, do some planning and plot a more sustainable way ahead for you and the leaders you serve. Thought leadership coach Pete Weissman will show you how—and why—your leader should use this moment to define the future of your industry. And Australian leadership communication expert Lucinda Holdforth will teach you how your speaker can claim the credibility he or she desperately needs, even in the middle of a global crisis of leadership trust.
Networking Happy Hour (Optional)
Let your already unruly hair down with David Murray for a freewheeling, Zoom-style cocktail session, where we’ll share our fears, our hopes and our leadership communication jokes—and make some connections among your fellow travelers along this seemingly endless foggy road we find ourselves on together.
$495 to register for the Coronavirus Recovery Summit, June 12, 2020.
$371 for members of the Professional Speechwriters Association. (Discount is automatically applied to cart when current members are logged in).
Credentials to access the event will be sent the first week of June.
Phone registrations please call 312-585-6383
No refunds on cancellations will be issued once the event credentials have been provided.